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The Startup That Solved an Invisible Problem
About this episode
From his mom’s foot pain to a bootstrapped HealthTech/D2C brand, Utkarsh Pandey built Tekas Footcare around free foot scans, standard + custom insoles, and fashion-forward orthopedic footwear. We cover: doctor outreach, manufacturing, viral retail, and scaling stores (Nagpur → Pune → Bengaluru) while staying profitable.
You’ll learn: lead-magnet, standardize vs custom, pricing & ops, reels→retail flywheel, franchise readiness, and a real talk on sales, grit & clarity.
Chapters:
Chapters
- 00:26Intro: Utkarsh & Tekas Footcare
- 03:00The problem: flat feet, heel pain & access gaps
- 07:00From finance to Footcare: why he switched
- 11:00Free foot scan as awareness + lead magnet
- 15:00Tech, partners & keeping scans affordable
- 19:00Data from foot-scan camps; defining the core SKUs
- 23:00Manufacturing hunt, standard vs custom insoles
- 29:00Doctor referrals & the first repeatable process
- 35:00Store launch, viral reels & retail playbook
- 44:00Footcare 101: diabetes risks & shoe habits
- 50:00Expansion: Pune/Bengaluru, franchise thinking
- 57:00Rapid fire & what “clarity” means in chaos