How to Start and Scale a Product Business | Oscar Hedaya | Chaos To Clarity

About this episode

Oscar Hedaya has built 3 companies over 15 years — starting with touchscreen gloves in New York, moving into safes, and still going.

Along the way he's faced a factory that secretly cut corners on conductivity leaving him with hundreds of thousands of defective gloves, a 3PL warehouse that shipped wrong sizes and colors to thousands of Christmas customers, and the slow painful lesson that having a great product means nothing if nobody knows your brand yet.

In this episode he gets into: - How he and his brother sold out in a single day on fab.com with no marketing budget - Why the factory you trust the most is the one most likely to cut corners - The letter of credit trick that protects you from manufacturer fraud - Why sending wrong gloves to Christmas shoppers nearly broke the business - The difference between marketing and sales — and why most founders only do one - Why you don't need to be the one with the idea to build a great company

Chapters:

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