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You're Probably Throwing Money Away on Ads Right Now

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About this episode

In this insightful interview, Mel Bell shares her journey from sports to marketing, emphasizing the importance of authentic storytelling and leveraging AI tools for business success. Discover practical tips for startups, the psychology of sales, and how to build trust and authority in your niche. Her insights will help you foster organic growth.

If you're a founder or business owner trying to grow without wasting money on ads, this conversation will help.

Time Stamps

Connect with Mel Bell LinkedIn: https://www.linkedin.com/in/melgritsmarketing/ Website: https://gritmarketingco.com/

Connect with Piyush LinkedIn: https://www.linkedin.com/in/piyushthacker/ Website: https://thinkonic.com/

Chapters

  1. 00:33Intro
  2. 03:20Mel Bell’s Shift from Sports to Marketing
  3. 07:10The Real Problem: No Clear Message or Audience
  4. 12:00Organic Growth vs Paid Ads: What Actually Works
  5. 17:40Storytelling That Builds Trust (Not Just Content)
  6. 23:10How SMBs Can Find Their Real Target Audience
  7. 29:30Using AI for Market Research & Content Creation
  8. 35:20Understanding the Buyer Journey in B2B
  9. 41:00Why Generosity Builds Authority Faster Than Ads
  10. 46:10Human Connection in a World of Automation
  11. 50:20Continuous Learning, Iteration & Final Advice