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Paid Ads Without a List Is Just Burning Money. Here's What Works.


About this episode

I had one question for Javier Lozano Jr. about his email marketing strategy — how did it alone generate over $2,000,000 for his clients?

What followed was one of the most honest conversations I've had on this show.Javier went from running a martial arts studio to becoming a fractional CMO. And the marketing lessons he picked up along the way? They're not what you'd expect.

We talked about why most small business owners are doing email completely wrong, why paid ads without a list is just burning money, and why the difference between marketing and sales is costing you customers right now.

If you run a small business and feel like your marketing is all over the place — this one's for you.

⏱ Chapters:

🎙 Connect with Javier Lozano Jr.: LinkedIn: https://www.linkedin.com/in/javierlozanojr/ Website: https://boldermediasolutions.com/

🎙 Connect with Piyush: LinkedIn: https://www.linkedin.com/in/piyushthacker/ Website: https://thinkonic.com/

Chapters

  1. 00:00From martial arts to entrepreneurship
  2. 17:35Surviving year one of business
  3. 27:40Scaling and shifting focus
  4. 36:02Marketing vs. sales — the real difference
  5. 42:13Email as a revenue engine
  6. 48:05Building your email list
  7. 50:34Finding your niche
  8. 52:06The role of paid media
  9. 56:34SEO and content strategy
  10. 01:02:30Building social proof
  11. 01:07:59Top tips for SMB owners
  12. 01:10:52Common mistakes to avoid
  13. 01:14:30Defining clarity
  14. 01:15:26Advice to my younger self