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Started At 16 With ₹50,000, Now He Owns The Factory | Ayush Mate | Chaos To Clarity Podcast


About this episode

The furniture in most Indian homes was an afterthought, and it shows. Here is how to get it right, from a founder who has built more than ten thousand pieces and started at sixteen with fifty thousand rupees.

Ayush Mate runs Karagiri in Nagpur, an interior design and furniture business with its own factory and its own craftsmen. After his tenth board exams his mother suggested they try an interior design firm. They put in fifty thousand rupees, rented a two thousand square foot room, and he began at sixteen with no experience of the industry at all.

In this episode of Chaos To Clarity he explains why design is not the hard part and execution is, why he refuses to outsource the furniture, what happened the day a full teak set was delivered and none of it would fit through the doors, why he says you should buy the furniture before you build the house, and why the room you copied off the internet looks wrong in your own home.

Timecodes:

Connect with our Guest: Karagiri: https://www.karagiristudio.com

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Hashtags: #podcast #indianpodcast #chaostoclarity #smallenterprisejourney #interiordesign #furniture #homedecor #nagpur #ayushmate #karagiri

Chapters

  1. 00:00Intro
  2. 00:56Sixteen years old, ₹50,000 and a 2,000 sq ft office
  3. 03:02The real problem in interiors is execution
  4. 05:51The three kinds of customers
  5. 08:15Getting the onboarding right
  6. 14:42Decorating a room versus designing one
  7. 18:57Why the room you copied online looks wrong in yours
  8. 21:1310,000 pieces, and the day none of it fit through the door
  9. 25:12Why they built their own factory
  10. 28:34What to do first when you do up a house
  11. 30:25Why most people are unhappy with their furniture
  12. 33:39Would you give up 50% for a national investor
  13. 36:51People judge you by your furniture
  14. 40:43Patience against the 30 day startup reel
  15. 42:58Outro